![]() The FTC also sanctioned Norm Thompson Outfitters, maker of caffeine-laden underwear called the Lytess "slimming garment." The company admitted in a letter to customers that it advertised that the product would "reduce the size of your hips by up to 2.1 inches and your thighs by up to one inch and would eliminate or reduce cellulite and that scientific tests proved those results." (Omission of commas theirs resulting manic tone may or may not be due to heavily caffeinated pants.) Norm Thompson Outfitters "neither admits or denies liability."Ĭaffeine can be an appetite suppressant, so it's true that using it can result in weight loss. ![]() The company claimed the product reduced cellulite by "mobilizing fats." It did not, because that is not a thing. The Federal Trade Commission (FTC) fined two manufacturers $1.5 million, including Wacoal America, which sold a product called the iPant long-leg shaper for $60. Last week, a similar toll for false claims beset caffeinated pants. Technically any caffeinated product could be as dangerous, or benign, depending on how it's marketed and consumed. That's largely, though, because the drinks are combined with alcohol. Substance Abuse and Mental Health Services Administration has called energy drinks "a continuing public-health concern," reporting last year that they were responsible for over 20,000 visits to emergency departments in 2011. In a legal notice of the initial settlement in August (the claim site didn't go live until this week), David Siegel at Law 360 reported:Īccording to the plaintiff's motion at the time of the settlement, Red Bull GmbH "denies any wrongdoing or liability, and while Red Bull believes that its marketing and labeling have always been entirely truthful and accurate, it confirms that all future claims about the functional benefits of its products will be medically and/or scientifically supported." The U.S. A Starbucks venti has 415 mg of caffeine. But all pale compared to coffee in the quantities it's now sold. Those ubiquitous little 5-Hour Energy shots outdo both at 208 mg. Another soda marketed as an energy drink, Rockstar, contains twice as much caffeine as Red Bull. And the caffeine content, at 80 mg per can, is modest relative to other similar products. Unless you are deficient in taurine or B-vitamins, the energy promised in the marketing of the energy drink comes from the sugar and caffeine, just like soda. Red Bull differs from traditional soda only in that it contains taurine (an amino acid) and B-vitamins. Red Bull is part of the trend in rebranding soda as energy drinks and, apart from setbacks like this, succeeding fabulously. The claim site went live yesterday to widespread celebration and consternation. Red Bull GmbH, the Austria-based company that sells the eponymous "energy drink," settled a lawsuit recently over false claims made in advertising the product-including that it will give a person wings. (That should be an ocean of Red Bull, or a negative amount of Red Bull, but the company is paying out according to " market price.") The offer is the result of a large class-action settlement, and it applies only to people who have purchased Red Bull in the last 12 years. A deluge of energy-drink consumers has crashed the site where anyone can claim $10-or, if they prefer, $15 worth of Red Bull.
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